Students play the role of a product manager at Matterhorn Health, a medical device manufacturer. The company recently launched the Gluco Gauge blood glucose monitor, the company’s most expensive product development effort to date.

This is the week you will complete a scenario, Harvard Business Publishing – Organizational Behavior Simulation: Judgment in a Crisis.

You will need to log into the Harvard Business Publishing – Organizational Behavior Simulation: Judgement in Crisis simulation environment and review the instructions on how to participate.

Students play the role of a product manager at Matterhorn Health, a medical device manufacturer. The company recently launched the Gluco Gauge blood glucose monitor, the company’s most expensive product development effort to date.

In spite of vigorous pre-release testing, there are problems reported by customers almost immediately after launch. Throughout the simulation, students will use a series of desktop applications to receive communications from their colleagues about the problem at hand. They will receive a barrage of information through various channels—email, video messages, voicemail messages, and instant message chats—requesting that they determine the root cause of the issue and make recommendations on how Matterhorn can get ahead of this problem.

 

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