Discuss the findings. Like what do consumers like about AI commercials? What concerns do they express (e.g., deception, quality, creativity)? How do Coca-Cola AI ads compare to Super Bowl AI ads in public perception?

This is for a social media data analytics class. R Analysis on Reddit Data. The topic of this assignment is Analyzing Consumer Perception of AI-Generated Commercials.
Extract Reddit Data: Use RedditExtractoR to collect discussions related to

AI-generated commercials, focusing on Coca-Cola AI ads and Super Bowl AI commercials.
General AI Ad Keywords:”AI commercial”, “AI-generated ad”, “AI marketing”, “AI authenticity”
Coca-Cola AI Ad Keywords: “Coca-Cola AI ad”, “Coca-Cola Christmas AI”, “Coke AI commercial”
Super Bowl AI Ad Keywords: “Super Bowl AI ad”, “AI-generated Super Bowl commercial”

Clean & Preprocess Data: Remove stopwords, punctuation, and unnecessary text from Reddit comments to prepare for analysis.
Word Frequency Analysis: Identify the most frequently mentioned words in discussions using tidytext and visualize them with bar charts (ggplot2).
Engagement Trend Analysis: Analyze how frequently AI commercials are mentioned over time and visualize trends.
Topic Modeling (Optional): Use LDA (topicmodels) to categorize discussions into themes like authenticity concerns, AI creativity, or advertising ethics.

Visualize Findings: Generate word clouds, time-series graphs, and bar charts to identify common themes in consumer discussions.

Discuss the findings. Like what do consumers like about AI commercials? What concerns do they express (e.g., deception, quality, creativity)? How do Coca-Cola AI ads compare to Super Bowl AI ads in public perception?

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